Industry
Gold

how does inspiration move through you?

“spirit lives and speaks through you when you make something for the love of it – and at the end of the day, love is all there is.”

katie chirgotis, eothen

you inspire us. we’re here to inspire you.

this project comes from a place of wanting to illuminate the abundant creativity, talent, and magic this industry harbors, and to feed our curiosity in getting to know our unique community of humans and artists, intuitively, guided by questions involving the synergy between mind, body, and soul – something we all need to live a balanced, full, creative life.

while our main squeeze is commercial and editorial work, we are constantly in awe of the incredible people we get to meet and work with here – their craft, their kindness, their stamina – so to be able to visually hold space to inspire and be inspired, foster a deeper connection, and open up the conversation far beyond small talk, is a total dream.

this is an ever evolving sphere; we’re so excited to see it grow. thank you for being here.

 

 

katie chirgotis, founder and creative director of eothen, a floral design company known for their kinetic, evocative style. katie epitomizes 'being in tune with yourself' and is one of the most magnetic and kind people you'll ever meet.

she lives and creates in the mountains by the coast, on a beautifully overgrown acre with fruit trees and wild roses galore, in corralitos, california.

eothenfloral.com

how does inspiration move through you?

inspiration moves in a way i can view. like a film – with a whir, the machine kicks up and hazy, analog images flash to life. much is dusky, muted yellow and soft around the edges – concepts or theories coming into form but not quite real; until i can next use my hands to make them, or bring pen to paper.

how do you embody your art?

here’s the secret about being a florist; flowers do the work for you. they are a natural, beautiful, reactive, ALIVE medium. it is my job to know how they will react, what they will require, how their cells will age, how long i have with them. and how can i best position them to conjure a feeling or a memory in the person who observes them.

what lights you up, inside and out?

to make something for another person – to do it with joy, intention, positivity and goodwill. whether or not you know you’ll get the same in exchange or return? that is goddess’s work. doesn’t matter your religion or creed. spirit lives and speaks through you when you make something for the love of it – and at the end of the day, love is all there is.

how do you embody your art?

“i truly think the best artists are ones that are inseparable from their art.  i am constantly looking at the world as something that needs to be documented, frozen in time for our grandchildren to see.”

diana rothery, photographer

diana rothery is a photographer based in foggy san francisco, california.

diana has a sharp eye and a soft, generous heart. she radiates a warm calmness and sensitivity, so beautifully, it's hard to put in words. go ahead and meet her, and then inevitably join us in wanting to hang out with her all the damn time.

dianarothery.com
dianarotheryweddings.com

how does inspiration move through you?

lately, like an unexpected storm. it happens when i find myself moved by things, people, events, art forms that I normally wouldn’t have predicted. for this reason, i don’t often seek it out anymore, i just try to keep my heart and mind wide open so i’m there to receive it. this method keeps me both inspired regularly, and calm in my center.

how do you embody your art?

i truly think the best artists are ones that are inseparable from their art. i am constantly looking at the world as something that needs to be documented, frozen in time for our grandchildren to see. from the most love-filled day in a couple’s life, to my father’s weathered hands working on a car, to trees, oceans, and mountains of this beautiful planet. nothing is safe from change, and honest photographs bring us perspective in our daily lives.

what lights you up, inside and out?

i truly live for moments when nature takes the breath out of me and leaves me in a state of awe. usually best seen from the seat of a motorcycle! i’m also deeply moved by familial love, and often find myself moved to tears by family relationships that aren’t even my own.